The Cottager
IDENTITY, BRANDING, PACKAGING
Design Challenge
The design challenge for The Cottage loungewear brand revolves around crafting a brand identity that resonates with Algonquin and Muskoka cottage-goers while standing out in a competitive market. The collection is curated for moments of relaxation, tranquility, and function, embracing the essence of leisure and functionality. The challenge lies in creating a brand that captures the serene beauty of lakeside living while offering versatile products that fit seamlessly into the cottage lifestyle.
From soft, sustainable fabrics to easygoing styles, every detail is thoughtfully designed to invite customers to unwind and savor the laid-back vibe of cottage retreats or everyday adventures. Our target audience seeks comfort and luxury in their loungewear, and our goal is to provide them with a collection that embodies the essence of lakeside living, whether they're escaping to the wilderness or enjoying a cozy day at home.
A collection curated for moments of relaxation, tranquility, and function. Discover comfort in every detail with our thoughtfully designed collection, embracing the essence of leisure and functionality. From soft sustainable fabrics to easygoing styles, our collection invites you to unwind and savour the serenity of a laid-back lifestyle, whether enjoying a cottage retreat or an everyday adventure.
Prints and Packaging
For The Cottager's apparel line, the prints and packaging take inspiration from the enchanting allure of the outdoors. Embracing a cohesive theme centered around the whimsical charm of nature, our patterns feature delightful illustrations of mushrooms and gnomes, evoking a sense of magic and adventure.
Each piece is adorned with these enchanting motifs, inviting wearers to step into a world of imagination and exploration with every stride. Complementing the line, our packaging design incorporates intricate tree ring patterns on tags and tissue paper, symbolizing the timeless beauty and resilience found in the heart of the forest. Together, these prints and packaging elements create a cohesive visual narrative that celebrates the joy of outdoor living and adds a touch of whimsy to every cottage adventure.
