Eden Gin

IDENTITY & PACKAGING

Design Challenge

For the Eden Gin Project, this encompasses creating an alluring and cohesive brand identity that transports consumers into a sensory journey akin to wandering through the lush gardens of Eden. With its unique infusion of floral, fruity, and citrus flavors, Eden Gin Distillery offers a distinctively fresh and modern take on traditional gin, appealing to a demographic seeking both sophistication and novelty in their cocktail experiences. The branding and packaging design encapsulates the essence of Eden's botanical paradise, marrying detailed floral illustrations with a sleek logo and minimalist typography to evoke a sense of elegance and refinement.

By intertwining the vibrant colors and fragrant scents found in a garden, the bottle design becomes a visual representation of the diverse flavor profiles awaiting exploration. Targeted primarily towards social millennials and Gen Z urbanites, particularly women who revel in social drinking occasions, the Eden Gin bottle becomes a coveted centerpiece for both intimate gatherings and celebratory events. With its exquisite aesthetics and unparalleled taste, the bottle becomes more than just a beverage; it's a statement piece for those who appreciate the finer things in life and are willing to invest in a sensory experience that transcends the ordinary.